amfori events & Communication
Sharing our Story and Building Community
Meeting our members at regular fora and events is a key part of supporting your sustainability efforts. For most of 2020 and throughout 2021, this has not been possible due to the COVID-19 Pandemic. Nevertheless, while it is not the same as meeting in person, we have pivoted our outreach activities to function across digital platforms, rolling out our Unleash Opportunity Annual Conference, Network Connects and information webinars completely online. In the future, we envisage that events will continue to be broadcast online, but in hybrid formats: this will allow members and stakeholders to meet in person, but also tune-in, from wherever they may be around the world.
Unleash Opportunity
coming together while physically apart
During the COVID-19 Pandemic, we transformed our annual conference into a completely digital experience over 2020. While nothing can compare to meeting in person, we welcomed more participants than ever in our agenda across six months. Instead of just three days, we enriched our offering and opened the conference to a wider audience than ever. This has allowed our participants to incorporate expert opinions from members, stakeholders and amfori employees into their daily lives, even if we have been mostly at home over during 2020.
Moving to a digital conference has enabled us to widen our scope and welcome a global audience. In total, we have shared experiences with more than 1,500 participants from over 50 countries across the world.
This way, we have been able to share our story, approach and activities with more people than ever. In addition, we are proud to have been able to reduce our carbon footprint by holding the conference on digital platforms.
amfori Communication
Showcasing our Members’ Commitment through our Communication Channels
In November 2020, we were proud to share our members’ passion for sustainability, and specifically towards achieving Gender Equality, across our social media Channels. This included testimonials from a range of amfori members taking part in the WEPs Activator Programme, in partnership with UN Women. This formed part of a wider campaign known as the #16DaysOfActivism, which takes place at the end of November each year. Check our what our members thought here!